{"id":1742,"date":"2012-12-28T15:38:51","date_gmt":"2012-12-28T13:38:51","guid":{"rendered":"https:\/\/celesta.nl\/blog\/celblog\/?p=1742"},"modified":"2012-12-28T15:38:51","modified_gmt":"2012-12-28T13:38:51","slug":"unilever-haalt-wereldwijd-micro-beads-uit-personal-careproducten","status":"publish","type":"post","link":"https:\/\/celesta.nl\/index.php\/unilever-haalt-wereldwijd-micro-beads-uit-personal-careproducten\/","title":{"rendered":"Unilever haalt wereldwijd micro beads uit personal careproducten"},"content":{"rendered":"
<\/div>\n

Unilever haalt wereldwijd micro beads uit personal care<\/em>producten<\/strong><\/p>\n

Internationale twitter campagne \u2018Bead the Micro Bead\u2019 boekt resultaat <\/em><\/p>\n

Op 27 december heeft Unilever een commitment afgegeven, dat het concern wereldwijd stopt met het toevoegen van micro beads aan verzorgingsproducten. Daarmee reageert het concern o.a op een internationale twitter actie, nu precies een week geleden. <\/strong><\/p>\n

\"\"<\/a>Nog geen maand nadat een meerderheid van de Tweede Kamer heeft ingestemd met de motie van PvdA Kamerlid Manon Fokke, waarin zij de regering verzoekt met de cosmetica-industrie in gesprek te gaan over het vermijden van het gebruik van microplastics in cosmetica, zijn de eerste resultaten geboekt. Ook de twittercampagne van donderdag 20 december 2012 heeft bijgedragen aan het resultaat. Hierbij vroegen 21 NGO\u2019s uit de hele wereld om exact 17.00 uur Nederlandse tijd aan Unilever om te stoppen met het toevoegen van microplastics aan verzorgingsproducten en wasmiddelen.\u00a0Dat gebeurde onder aanvoering van de Nederlandse Plastic Soup Foundation.<\/p>\n

De\u00a0actie richtte zich specifiek op Unilever, omdat de omzet van dit concern in het derde kwartaal van 2012 met 5,9% groeide door – met name – de export van verzorgingsproducten naar opkomende landen als China, Indonesi\u00eb en Brazili\u00eb. \u201cWanneer deze producten micro beads bevatten, komen deze vervolgens zeker in de plastic soep terecht door de gebrekkige waterzuivering in deze landen\u201d, aldus Maria Westerbos van de Plastic Soup Foundation. \u201cWij vonden het daarom hoog tijd om Unilever massaal aan te spreken op haar verantwoordelijkheid en met succes!\u201d<\/p>\n

De Plastic Soup Foundation en Stichting De Noordzee troffen micro beads aan in zeker 23 producten van Unilever en publiceerden deze lijst tegelijkertijd op Facebook en het web.<\/p>\n

Maria Westerbos van de Plastic Soup Foundation: \u201cWij feliciteren Unilever met dit belangrijke besluit. Het concern, dat zich graag voorstaat op haar duurzaamheidbeleid, voegt hiermee de daad bij het woord. We realiseren ons heel goed, dat de producten van Unilever niet van de ene op de andere dag micro beads vrij zijn. Dat is productioneel een omvangrijke operatie. Fleur van Bruggen, media Relations Manager van Unilever heeft ons in een mail laten weten, dat het concern in Nederland medio 2013 al geen micro beads zal gebruiken in personal care<\/em> producten. Op de website van Unilever staat verder te lezen, dat dit in de rest van de wereld medio 2015 het geval zal zijn: http:\/\/www.unilever.com\/sustainable-living\/Respondingtostakeholderconcerns\/microplastics\/<\/a><\/p>\n

Eerder deze maand, op 13 december, liet minister Schultz van Haegen van Infrastructuur en Milieu weten, dat het terugdringen van zwerfvuil (waar microplastics onder vallen) door \u201cintegrale bronaanpak, bewustwording en productontwikkeling\u201d bereikt moet worden.\u00a0 Aangezien noch nanoplastics noch microplastics door waterzuiveringsinstallaties speciaal uit het water gefilterd worden, streeft het kabinet naar een brongerichte aanpak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever haalt wereldwijd micro beads uit personal careproducten Internationale twitter campagne \u2018Bead the Micro Bead\u2019 boekt resultaat Op 27 december heeft Unilever een commitment afgegeven, dat het concern wereldwijd stopt met het toevoegen van...<\/p>\n","protected":false},"author":2,"featured_media":1744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life"],"yoast_head":"\nUnilever haalt wereldwijd micro beads uit personal careproducten - Celesta All About Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/celesta.nl\/index.php\/unilever-haalt-wereldwijd-micro-beads-uit-personal-careproducten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever haalt wereldwijd micro beads uit personal careproducten - 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