{"id":6774,"date":"2026-05-12T12:59:00","date_gmt":"2026-05-12T10:59:00","guid":{"rendered":"https:\/\/celesta.nl\/?p=6774"},"modified":"2026-05-12T12:59:41","modified_gmt":"2026-05-12T10:59:41","slug":"wij-startten-een-espressobedrijf-voordat-chatgpt-ons-kon-vertellen-dat-we-moesten-stoppen","status":"publish","type":"post","link":"https:\/\/celesta.nl\/index.php\/wij-startten-een-espressobedrijf-voordat-chatgpt-ons-kon-vertellen-dat-we-moesten-stoppen\/","title":{"rendered":"Wij startten een espressobedrijf voordat ChatGPT ons kon vertellen dat we moesten stoppen"},"content":{"rendered":"
<\/div>\n
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\"\"<\/a><\/figure>\n<\/div>\n\n\n

In 1989<\/a>, voordat internet bestond en voordat iedere peuter al een startupmindset en een podcast had, besloten Jaco en ik op de een of andere manier dat het een volkomen redelijke levenskeuze zou zijn om Italiaanse espressokoffie naar Nederland te importeren.<\/p>\n\n\n\n

Om het nog verontrustender te maken of met andere woorden: om het er even h\u00e9\u00e9l goed in te wrijven.<\/p>\n\n\n\n

Geen hulp van internet, social media, online cursussen, motiverende podcasts, AI, geen mogelijkheid om een 14-jarige miljonair branding te zien uitleggen vanuit een neonkleurige Lamborghini, geen bijdehandte businessgoeroes en geen mogelijkheid om dingen te Googelen zoals:
\u201choe importeer je in vredesnaam koffie zonder per ongeluk je complete zenuwstelsel te vernietigen?\u201d<\/p>\n\n\n\n

Of zelfs maar de mogelijkheid om iets genaamd ChatGPT te vragen of we misschien beter gigantische hoeveelheden gedroogde Egyptische kattenpoep hadden kunnen importeren om daarmee een nieuw soort volwassen-copingvloeistof te branden.<\/p>\n\n\n\n

Beleef hier hoe wij een bedrijf startten in een tijdperk zonder AI, tutorials of emotionele ondersteuning<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In 1989, voordat internet bestond en voordat iedere peuter al een startupmindset en een podcast had, besloten Jaco en ik op de een of andere manier dat het een volkomen redelijke levenskeuze zou zijn...<\/p>\n","protected":false},"author":2,"featured_media":6771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1310,1256,1255,4,1376,2],"tags":[1369,1367,514,592,517,547,487,1366,1371,1368,667,707,483,1374,1365,1370,1372,591],"class_list":["post-6774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightsightseeing","category-chaos","category-disturbed-brain","category-coffee","category-surviving-business-since-1989","category-crap","tag-1989-blog","tag-bedrijf-starten","tag-blog","tag-blogger","tag-blogging","tag-blogs","tag-celesta","tag-frustrated-blogs","tag-hoe-bedrijf-starten-zonder-internet","tag-hoe-wij-een-bedrijf-startten-in-1989","tag-humor","tag-humour","tag-life","tag-onzin","tag-sarcasm-blogs","tag-verhalen-van-1989","tag-vrouwelijke-blogger","tag-womanblogger"],"yoast_head":"\nWij startten een espressobedrijf voordat ChatGPT ons kon vertellen dat we moesten stoppen - 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