Starting An Espresso Business Before ChatGPT Could Tell Us To Stop
In 1989, before internet existed and before every toddler had a startup mindset and a podcast, Jaco and I somehow decided it would be a perfectly reasonable life choice to import Italian espresso coffee into the Netherlands.
To make it even more disturbing or in other words: to rub this in real good.
No help of internet, social media, online courses, motivational podcasts, AI, no options to watch a 14-year-old millionaire explain branding from inside a neon Lamborghini, aggressive business gurus, no ability to Google things like “how to import coffee without accidentally destroying your nervous system.”
Or even the possibility to ask something called ChatGPT whether we should maybe be better off importing impressive amounts of Egyptian dried cat poo to roast a new concept of adult coping fluid.
Click here if you’ve given up


